Integrated Communication Courses (COM)

Students will be exposed to various theories of communication and practical aspects of the electronic media, its production and the broadcasting process of sending and receiving information.
Cross-listed with MFA 111

This course focuses on the development of skills in public speaking and group communication. Students learn how to prepare and deliver an effective oral presentation and study characteristics of active listening.

Students are introduced to the study of communication from a cultural perspective.  The communication process will be examined so that students will understand that communication operates in a global process.  Students will survey a variety of communication disciplines, including mass communication from a print and broadcast perspective, interpersonal communication, group communication and the emerging role of the Internet.
Prerequisite: ENGL 103, MFA 150

This course provides an overview of advertising principles and practice. It introduces students to each area of the advertising business, including research (both qualitative and quantitative), account management, and media planning and buying as well as creative design, copywriting, and commercial production.
It also introduces students to writing appropriate to print, broadcast, online journalism, public relations, and advertising.
Pre-requisites: COM 111, MFA 150, COM 200 (may be taken concurrently)

This course will introduce students to the fundamentals of web page development using the Hypertext Markup Language (HTML).  Students will use a non-visual/code-based HTML development environment throughout the term.  Students will also be introduced to the use of Adobe Photoshop for web-based image creation and processing.
Cross-listed with CMIS 253

The course will include basic news reporting and writing for the various media, stressing objective communication in covering the types of news events.  Lecture and discussion topics include how to interview, journalistic problems, media organizations, legal aspects and the economic role of the media. 
Prerequisite: ENGL 103
Cross-listed with ENGL 311

This course is a continuation of MFA 311 with added emphasis on feature writing.  This course may be repeated up to nine hours.
Prerequisite: ENGL 103, 104
Cross-listed with ENGL 312

This course examines the specialized field of writing and sporting events and athletes.  It combines class lecture on the qualities of sports writing, analysis of outstanding sport stories, and practical reporting and writing skills needed to write stories on a wide range of sporting events.
Prerequisite:  COM 311, COM 312

This course teaches students the fundamentals of news reporting and writing for the various media. It concentrates on traditional computer-assisted research skills and the news and feature writing skills important across media platforms, stressing objective communication style. It also introduces students to the legal and ethical issues central to working in the media industry. Prerequisites: ENGL 103 and 104 Cross listed with ENGL 316

This course introduces students to the fundamentals of reporting and writing across media platforms, introducing them to all the skills needed to do web-based journalism. Students create news packages, focusing on taking and editing photographs; audio recording, editing, and slide-shows; and video storytelling, shooting and editing. Students learn the fundamentals of Flash. Prerequisite: COM 316; Cross listed with ENGL 317

This course is designed to give the student the skills necessary to be a professional writer in the 21st century workplace and in the age of online information. The emphasis is on practical writing for the workplace and on presentation of technical information to various audiences. Styles of writing may include proposals, reports, case observations, and business letters. Cross-listed with ENGL 330

The course examines all aspects of event planning, media coverage, social impact, and public opinion directed toward the business community.
Cross-listed with MFA 345

This course examines the impact of computer aided design multimedia and its various applications.  In addition, students will learn the fundamentals of multimedia development and presentation.  Students work with Photoshop, Illustrator, and Quark X-Press.
Cross-listed with MFA 355

The course emphasizes research and how to implement those techniques for advertising, journalism, professional Integrated Com. and public relations. The following objectives will be achieved: measuring audience attitudes, interests, and opinions. Its focus is on selecting appropriate research methods/
techniques; gathering primary and secondary data; analyzing, interpreting, reporting, and applying data in social, commercial, organizational (for profit and non-profit) and political environments. The course includes researching information on computerized databases and on the Internet. Elements of Institutional Research Board (approval) and proper procedures for utilizing human subjects will also be discussed.
Pre-requisites: COM 200, COM 220

In this course, students learn how to perform various applications in Flash, using images imported form Photoshop. Students create a series of Web-based videos, beginning with a 10-second ad with moving pictures and culminating with a one-minute (or longer) video incorporating sound, multiple animations and at least three scenes.

This course is the study of legal and ethical problems involved in print, broadcast, and web media, including libel, court systems and cases, copyright laws, obscenity and pornography, freedom of press, FCC regulations, etc. Prerequisite: ENGL 103-104
Cross-listed with ENGL 420

Upon completion of this course, students will be able to work with Adobe Premier Pro software to create a video, incorporating transitions, text, audio and some special effects. Students will complete a series of projects using videos supplied with the text and videos they produce. Cross listed: MFA 455 Prerequisites: CMIS 115, COM 355 or consent of the instructor

This course explores the different aspects of photojournalism, including history, ethics, photo essays and documentaries. Students will be required to photograph, write, edit and present different photographic news assignments. Cross listed MFA 466 Prerequisites: COM 316 and MFA 463.

This course gives student practical experience as a reporter or photojournalist on the College newspaper. Students receive weekly assignments from the paper’s editors and meet weekly with the journalism instructor to discuss completed assignments. They will also work on layout of the paper. All work will be done using the appropriate technology and software. Journalism students must take his course at least once and may repeat it a second time. Cross listed with ENG 470 Prerequisite: ENGL 311, 312 and 341

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