Calumet College of St.
Joseph
SYLLABUS FOR MARKETING
MANAGEMENT
Term: Spring,
2001-2002 (012) (January 7 – April 20)
Course Number: BUS 400a
Instructor: Professor James Fattore
E-mail: jfattore@ccsj.edu
Office
Hours:
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
9:30 – 10:30
|
9:30
– 10:30 |
By
Apt |
9:30
– 10:30 |
9:30
– 10:30 |
Course
Time: Tuesdays & Fridays 10:30a – 12:00 noon Room: 208
Prerequisites:
MGT 220 and either MTH 160 or MTH 103-104.
Learning
Outcomes/ Competencies:
Students in this course will:
1.
Understand the role of marketing in a free
enterprise economy.
2.
Develop an understanding of marketing terms,
institutions and concepts.
3.
Develop the ability to make marketing decisions a
manager must make to satisfy customers by satisfying their needs.
Management
Program Goals: The Management Program offers a B.S., an
A.S., and a Certificate in Management.
The Management Program is designed to help students develop skills,
knowledge, and values related to becoming competent managers and successful
candidates for entry into graduate school.
Management
Program Objectives:
Upon completion of the program, it is expected that
students will:
1.
Demonstrate mastery of the theories, principles and
practices of management and have developed the ability to use qualitative,
quantitative and information technology tools for effective decision-making;
2.
Be able to engage the methods of inquiry and
analysis of the liberal arts and sciences
In relationship to the
specific situations and problems of management in order to become a reflective
practitioner;
3.
Have developed a general understanding and
appreciation of the role of business and
Management in the local,
national, and world economies;
4.
Demonstrate the capability to critically and
reflectively engage ethical issues in
Management particularly questions of social responsibility and professional decision-making.
Textbooks: Basic Marketing, A global Managerial
Approach
By McCarthy + Perreault Jr.,
Irwin/McGrawhall, 1999
Assessment:
Exams (Midterm, Final, Tests, Quizzes) 70 % of grade
Class
participation/collaboration/attendance/assignments 30 % of grade
100 %
Class
Policy for Assignments:
1.
Students will be expected to bring
their case solutions to the class discussions.
Reading assignments
should be completed before attendance in class.
2.
Written case reports will not be
accepted after the date due.
3.
Only unsatisfactory case solutions are returned.
4.
Cases must be TYPED
or WRITTEN IN INK on
8 1/2 by 11 inch paper. Typed
Cases must be
double-spaced and typed only on one side of the paper.
5.
Books for a book report should be approved by the
instructor.
6.
Although office hours are posted, the instructor
will be available for individual or group counseling at ANYTIME upon request.
7. If
for any reason you decide to withdraw from the course, write a letter of
explanation to the Registrar so that a “W”
and not an “F” will appear on
your school records.
Grading
Scale:
A to A- |
100-90 |
|
B+ to B- |
89-80 |
|
C+ to C- |
79-70 |
|
D+ to D- |
69-60 |
|
F |
Below 60 |
Class
Policy on Attendance:
1.
Attendance is taken each class period.
2.
Students are permitted to miss the equivalent of
six (6) classroom contact hours without any questions.
3.
The missing of the seventh (7) contact hour elicits
a warning to the student that any more absences may result in the lowering of
the final grade by at least one letter grade, and/or the student will be
required to complete an additional assignment(s) for the course of study.
Class
Policy on Electronic Devices: (Optional)(Cell phones, Beeper, Pagers…etc.)
q
When class begins all electronic devices are to be
turned off or made silent.
Note: CAPS, hats and Bandanas are not permitted in class unless medical reasons warrant such wear.
No eating in
class.
Course
Outline:
Class
Dates: Topics/Assignments:
|
1/8 - 1/11 |
Chapter 1 |
|
|
1/15 - 1/18 |
Chapter 2 |
|
|
1/22 - 1/25 |
Chapter 3 |
Periodical
Report |
|
1/29 – 2/01 |
Chapter 4 |
Case
– McDonald’s – Pg. 98 |
|
2/05 – 2/08 |
Chapters 5 & 6 |
Test I
- 1-5
|
|
2/12 – 2/15 |
Chapters 7 & 8 |
Case - Pilsbury-Haagendazs’
p.173
|
|
2/19 – 2/22 |
Chapters 9 & 10 |
Test
II – Chapters 6-10 |
|
2/26 – 3/01 |
Chapter 11 |
Internet Assignment |
|
3/05—3/08 |
Chapters 12 & 13 |
Case –
Runners World – Pg. 707
|
|
3/12 – 3/15 |
Chapters 14 & 15 |
Test
III – Chapters 11 - 16 |
|
3/19 – 3/22 |
Chapter 16 |
Case
– State Bank – Pg. 714 |
|
3/26 – 3/29 |
Chapters 17 & 18 |
Internet
Assignment |
|
4/02 – 4/05 |
Chapters 21 - 22 |
Case –
Romano’s Take Out – Pg. 733
|
|
4/09 – 4/12 |
FINAL EXAM WEEK
|
Test
IV – Chapters 17 - 22 |
Center
for Academic Excellence:
Tutoring
assistance is free to all students of Calumet College of St. Joseph. Call the
Center for Academic Excellence (CAE), to make an appointment at 473-4287. The
Center has experienced and well-trained tutors in most subject areas to help
students who are struggling in a course or who are doing well and would like to
do better. Regular weekly tutoring sessions are likely to improve your grade.
Statement
of Plagiarism:
If an instructor or other Calumet College of St.
Joseph personnel find that a student has plagiarized or been involved in
another form of academic dishonesty, the instructor or other personnel may
elect to bring the matter up for judicial review. The maximum penalty for any
form of academic dishonesty is dismissal from the College. The procedures for
judicial review are listed under the section of CCSJ handbook that addresses
student grievances. (Academic Planner 2001/2002 p.27)
Citation
Guidelines:
Calumet College
of St. Joseph adheres to citation guidelines as prescribed by the particular
discipline (i.e., MLA, APA, and Chicago Manual of Style or Turabian.). All of these guidelines are available in the
Calumet College of St. Joseph library or bookstore. These texts outline how to cite references from a variety of
sources, including electronic media.
Withdrawal
from Classes Policy:
After the last
day for class changes has passed (see College calendar), students may withdraw
from a course in which they are registered with permission from the faculty
member conducting the course. A written request detailing the reason(s) for the
withdrawal must be filed with the Registrar. Written request for withdrawal
must be received by the Registrar by the last day of classes prior to the final
examination dates specified in the catalogue. Written requests may be mailed to
the Registrar or faxed to the College fax number 219-473-4259. Students are to
make note of the refund schedule when withdrawing from courses. The request is
forwarded to the faculty member, who makes the final determination to accept or
deny the request. If the request is honored, the student will receive
notification of official withdrawal; if denied, the notification will indicate
why the withdrawal is disallowed. Note: Degree Completion Division (DCD)
students should consult the DCD Student Handbook for information on DCD
withdrawals.
An official
withdrawal is recorded as a "W" grade on the student's transcript.
Dropping a course without written permission automatically incurs an
"F" grade for the course (see Refund Schedule).
“We
are here to provide an atmosphere of God’s love by the way we walk, talk and
treat each other. This is a vital part of our mission as a Christian College.”
(Brother Gabriel 4/98)