Calumet College of St. Joseph

SYLLABUS FOR MARKETING MANAGEMENT

 

Term:  Fall, 2002-2003 (011) (Sept. 3 – Dec. 15)                                                     

Course Number: BUS 400x

Instructor:   Mr. Alan Valente

Office:  519

E-mail:  Avalen01@7-11.com

Office Hours:  Monday 6PM to 7PM

 

Instructor Background: BA in Management from St. Joseph College.  BS in Economics from St. Joseph College.  MBA from DePaul University.

 

Course Time: Mondays 7:00 – 10:00p

 

Course Description: This is a study of the principles, concepts, institutions, and activities involved in the flow of goods and services from producer to consumer or user.  The managerial approach is emphasized.

 

Prerequisites:  MGT 220 and either MTH 160 or MTH 103-104

 

Learning Outcomes/ Competencies:

Students in this course will: have a thorough understanding of why products/services are brought to Market as well as what it takes to actually get these products/services to the final consumer.

 

Textbooks: Basic Marketing, by Perreault, William D., McCarthy, Jerome, E. Fourteenth Edition.

 

Learning Strategies: Group Discussions, Periodical Reports, and Case Studies.

 

Assessment:

 

Exams (Midterm, Final, Quizzes)                                                     70% of grade

Class participation/collaboration/attendance/assignments       20% of grade

Class presentation and assessment instruments                         20% of grade

 

 

Class Policy for Assignments:

1.     Students are expected to read assignments for the week assigned before coming to class.

2.     All exams will be announced one week in advance.

3.     Book reports are to be approved by the instructor.

4.     The instructor will be available for individual or group counseling at anytime, upon advance student request.

 

 

Grading Scale:

 

A: 92-100                A-: 90-91               B+:  88-89     B: 82-87         B-:  80-81    C+: 78-79

C: 72-77                 C-: 70-71              D+:  68-69     D: 62-67         D-:  60-61    F:  59 & below

 

 

 

 

Class Policy on Attendance:

  1. Attendance is taken each class period.

 

  1. Students are permitted to miss the equivalent of six (6) classroom contact hours (2 classes) without any action.

 

3.     The missing of the seventh (7) contact hour elicits a warning to the student that any more                          absences may result in the lowering of the final grade by at least one letter grade, and/or the student will be required to complete an additional assignment(s) for the course of study.

 

 

 

Course Outline:

 

Class Dates:                                                                                                       Topics/Assignments:

 

September 9th                                    Chapter 1                                             Review Personal Assignments

 

September 16th                                  Chapter 2

                                                                Chapter 3

 

September 23rd                                  Chapter 4                                             Case #1

                                                                Chapter 5

 

September 30th                                  Chapter 6                                             Periodical Reports

                                                                Chapter 7

 

October 7th                                          Test Chapters 1 through 7

 

October 14th                                       Chapter 8                                             Case #3

                                                                Chapter 9

 

October 21st                                       Chapter 10                                          Periodical Reports

                                                                Chapter 11

 

October 28th                                       Chapter 12                                          Case #8

                                                                Chapter 13

 

November 4th                                     Test Chapters 8 through 13

 

November 11th                                   Chapter 14                                          Periodical Reports

                                                                Chapter 15

 

November 18th                                   Chapter 16                                          Case #18

                                                                Chapter 17

 

November 25th                                   Chapter 18

 

December 2nd                                     Final Exam

 

 

Center for Academic Excellence:

Tutoring assistance is free to all students of Calumet College of St. Joseph. Call the Center for Academic Excellence (CAE), to make an appointment at 473-4287. The Center has experienced and well-trained tutors in most subject areas to help students who are struggling in a course or who are doing well and would like to do better. Regular weekly tutoring sessions are likely to improve your grade.

 

Statement of Plagiarism:

If an instructor or other Calumet College of St. Joseph personnel find that a student has plagiarized or been involved in another form of academic dishonesty, the instructor or other personnel may elect to bring the matter up for judicial review. The maximum penalty for any form of academic dishonesty is dismissal from the College. The procedures for judicial review are listed under the section of CCSJ handbook that addresses student grievances. (Academic Planner 2001/2002 p.27)

 

Citation Guidelines:

Calumet College of St. Joseph adheres to citation guidelines as prescribed by the particular discipline (i.e., MLA, APA, and Chicago Manual of Style or Turabian.).  All of these guidelines are available in the Calumet College of St. Joseph library or bookstore.  These texts outline how to cite references from a variety of sources, including electronic media.

 

Withdrawal from Classes Policy:

After the last day for class changes has passed (see College calendar), students may withdraw from a course in which they are registered with permission from the faculty member conducting the course. A written request detailing the reason(s) for the withdrawal must be filed with the Registrar. Written request for withdrawal must be received by the Registrar by the last day of classes prior to the final examination dates specified in the catalogue. Written requests may be mailed to the Registrar or faxed to the College fax number 219-473-4259. Students are to make note of the refund schedule when withdrawing from courses. The request is forwarded to the faculty member, who makes the final determination to accept or deny the request. If the request is honored, the student will receive notification of official withdrawal; if denied, the notification will indicate why the withdrawal is disallowed. Note: Degree Completion Division (DCD) students should consult the DCD Student Handbook for information on DCD withdrawals.

 

An official withdrawal is recorded as a "W" grade on the student's transcript. Dropping a course without written permission automatically incurs an "F" grade for the course (see Refund Schedule).