PRINCIPLES OF MARKETING MANAGEMENT1

Term:  Spring, (032) (January 12th  – April 24, 2004)

Course Number: BUS 400a     Course Time: Tuesdays and Fridays 10:30 – 12:00p                Room: 208

Instructor:   Professor James Fattore

Office:  Room #525

Office Phone: (219) 473-4291

E-mail:  jfattore@ccsj.edu

Office Hours: 

Monday

Tuesday

Wednesday

Thursday

Friday

By Apt

9:30a – 10:30a

1:40p – 3:00p

By Apt

By Apt

9:30a – 10:30a

1:40p – 3:00p

 

Course Description: This is a study of the principles, concepts, institutions, and activities involved in the flow of goods and services from producer to consumer or user. The managerial approach is emphasized.

 

Prerequisite: MGT 220 and either MTH 160 or MTH 103-104

Textbooks: Basic Marketing, 14th edition by Perreault and McCarthy, McGraw Hill.

 

Learning Outcomes/ Competencies:

1.       Understand the role of marketing in a free enterprise economy.

2.       Develop an understanding of marketing terms, institutions and concepts.

3.       Develop the ability to make marketing decisions a manager must make to satisfy customers by satisfying their needs.

 

Management Program Goals: The Management Program offers a B.S., an A.S., and a Certificate in Management. The Management Program is designed to help students develop skills, knowledge, and values related to becoming competent managers and successful candidates for entry into graduate school.

 

Management Program Objectives:

Upon completion of the program, it is expected that students will:

1.       Demonstrate master of the theories, principles and practices of management and have developed the ability to use qualitative, quantitative and information technology tools for effective decision-making;

2.       Be able to engage the methods of inquiry and analysis of the liberal arts and sciences in relationship to the specific situations and problems of management in order to become a reflective practitioner;

3.       Have developed a general understanding and appreciation of the role of business and management in the local, national, and world economies;

4.       Demonstrate the capability to critically and reflectively engage ethical issues in Management, particularly questions of social responsibility and professional decision-making.

 

Assessment:

Exams (four exams)                                                                   70% of grade

Class participation/collaboration/attendance/assignments                   30% of grade

                                                                                                                100% of grade

Class Policy for Assignments:

1.       Title of periodical and date

2.       Title of article and author, if any

3.       Summary of high points

4.       Critical evaluation

 

A to A-

100-90  

B+ to A-

89-80 

C+ to C-

79-70    

D+ to D-

69-60

F

Below 60

Grading Scale:

 

 

 

 

 

 

 

Class Policy on Attendance:

1.       Attendance is taken each class period.

2.       Students are permitted to miss the equivalent of six (6) classroom contact hours without questions.

3.       The missing of the seventh (7) contact hour elicits a warning to the student that any more absences may result in the lowering of the final grade by at least one letter grade, and/or the student will be required to complete an additional assignment (s) for the course of study.

 

Class Policy on Electronic Devices:

q       When class begins all electronic devices are to be turned off or made silent.

 

NOTE: CAPS, HATS AND BANDANAS ARE NOT PERMITTED IN CLASS UNLESS MEDICAL REASONS WARRANT SUCH WEAR. NO EATING IN CLASS.

 

Course Outline:

1/13 – 1/16

Chapter 1

 

1/20 – 1/23

Chapter 2
Periodical Report

1/27 – 1/30

Chapter 3

Periodical Report

2/03 – 2/06

Chapter 4

Case -- McDonald’s -- Pg. 712

2/10 – 2/13

Chapters 5 and 6

Test I – Chapters 1-5

2/17 – 2/20

Chapters 7 and 8

Case -- Pilsbury Haagendazs -- Pg. 713

2/24 – 2/27

Chapters 9 and 10

Test II – Chapters 6-10

3/02 – 3/05

Chapter 11

Internet Assignment

3/09 – 3/12

Chapters 12 and 13

Case – Runners World -- Pg. 720

3/16 – 3/19

Chapters 14 and 15

Test III – Chapters 11-16

3/23 – 3/26

Chapter 16

Case -- State Bank -- Pg. 727

3/30 – 4/02

Chapters 17 and 18

Internet Assignment

3/06 – 4/09

Chapters 19 and 20
Case – Romano’s Take Out -- Pg. 746

4/13 – 4/16

Chapters 21 and 22

Periodical Report

4/19 – 4/22

Final Exam Week

Test IV: Chapters 17-22

*NOTE: Test dates will be announced one week in advance.

 

“We are to provide an atmosphere of God’s love by the way we walk, talk and treat each other. This is a vital part of our mission as a Christian college.” (Brother Gabriel 4/98)

 

Center for Academic Excellence:

Tutoring assistance is free to all students of Calumet College of St. Joseph. Call the Center for Academic Excellence (CAE), to make an appointment at 473-4287. The Center has experienced and well-trained tutors in most subject areas to help students who are struggling in a course or who are doing well and would like to do better. Regular weekly tutoring sessions are likely to improve your grade.

 

 

 

Statement of Plagiarism:

If an instructor or other Calumet College of St. Joseph personnel find that a student has plagiarized or been involved in another form of academic dishonesty, the instructor or other personnel may elect to bring the matter up for judicial review. The maximum penalty for any form of academic dishonesty is dismissal from the College. The procedures for judicial review are listed under the section of CCSJ handbook that addresses student grievances.

 

Please note: Calumet College of St. Joseph subscribes to Turnitin.com and all papers can and may be submitted for checks on plagiarism from the Internet/Electronic sources/Databases.

 

Citation Guidelines:

Calumet College of St. Joseph adheres to citation guidelines as prescribed by the particular discipline (i.e., MLA, APA, and Chicago Manual of Style or Turabian.).  All of these guidelines are available in the Calumet College of St. Joseph library or bookstore.  These texts outline how to cite references from a variety of sources, including electronic media.

 

Withdrawal from Classes Policy:

After the last day for class changes has passed (see College calendar), students may withdraw from a course in which they are registered with permission from the faculty member conducting the course. A written request detailing the reason(s) for the withdrawal must be filed with the Registrar. The Registrar must receive written request for withdrawal by the last day of classes prior to the final examination dates specified in the catalogue. Written requests may be mailed to the Registrar or faxed to the College fax number 219-473-4259. Students are to make note of the refund schedule when withdrawing from courses. The request is forwarded to the faculty member, who makes the final determination to accept or deny the request. If the request is honored, the student will receive notification of official withdrawal; if denied, the notification will indicate why the withdrawal is disallowed.

 

An official withdrawal is recorded as a "W" grade on the student's transcript. Dropping a course without written permission automatically incurs an "F" grade for the course (see Refund Schedule).

 

School Closing Information:

 

                Internet:                                               http://www.ccsj.edu

               

http://www.EmergencyClosings.com

Facility: Calumet College of St. Joseph

Phone: 219.473.4770

 

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