SYLLABUS FOR Marketing
Management
Term: Spring, 2005 (052) January 9 -
April 22 2006
Course Number: BUS
400
Instructor: Mr. George Grzesiowski
MBA/CPA
Assistant Professor,
Accounting & Business Management
Program
Director, Business Programs
Office Phone: 219 473-4283
E-mail:
Home Phone: (219) 362-1696
Home E-mail:
Cell: (219) – 716-5002
Day |
Times |
|
Monday |
8:00 – 10:30 AM 12:00 – 1:50 PM 3:30
– 4:40 PM |
|
Tuesday |
7:50 – 8:50 AM |
|
Wednesday |
12:30 – 4:00 PM (meetings) |
|
Thursday |
8:00 – 10:30 AM 12:00 – 1:50 PM 3:30
– 4:40 PM |
|
Friday |
7:50 – 8:50 AM |
Or, by appointment
Course Time: Tuesday/Friday 10:30 – 12:00 PM
Prerequisites: Business 220 and either MTH 160 or MTH
103-104
Textbooks: Basic Marketing A Global Managerial Approach, Perreault and McCarthy, 15th
edition, McGraw Hill-Irwin, 2005.
Since
your learning is my primary concern, it is imperative that anything preventing
you from learning be discussed.
Please feel free to make an appointment with me or call me so that I can
help you keep on track.
Class Policy on Attendance:
Attendance in class is an important priority. Your class participation grade will be affected by attendance. If you are not here, you are not participating.
Class Policy For
Assignments:
Students are expected to have read the chapter prior to the lecture. Each chapter will be explained and discussed. Penalties may be assigned for late assignment submittals.
Student Responsibilities:
It
is expected that all students will be present on test days. If unavoidable circumstances prevent
attendance, the test can be made up at the instructor’s discretion. It is the student’s responsibility
to contact the instructor to make arrangements to make up the exam.
All students no matter what their educational background, life/work experiences, have something to offer that will enrich our class. As instructors, we not only encourage participation, but also rely on it. As students, you should demand it, not only of yourselves, but also of your classmates. Our class is only as good as we make it.
Classroom Behavior
The student is expected to treat the instructor and his/her fellow students with respect and courtesy at all times. This means giving full attention. No private conversations, no catching up on homework assignments, no naps. Such items can and will affect your participation grade.
Learning Outcomes/ Competencies:
Students in this course will:
1.
Understand the
role of marketing in a free enterprise economy.
2.
Develop an
understanding of marketing terms, institutions and concepts.
3.
Develop the
ability to make the marketing decisions a manager must make to satisfy
customers by satisfying their needs.
4.
Identify and
explain, and then apply the important marketing concepts in case situations.
5.
Apply marketing
concepts cumulatively; the student will develop an ability to confidently and
meaningfully analyze marketing case problems--providing a solid foundation for
subsequent case analysis.
6.
Apply the concept
of the “marketing Code of Ethics” to management decision making.
Assessment:
Exams
(4 exams) 60%
of grade
Class
participation/attendance 10%
of grade
Assignments 15%
of grade
Cases 15%
of grade
100%
Grading Scale:
A:
92-100 A-: 90-91 B+: 88-89 B: 82-87
B-: 80-81 C+: 78-79
C:
72-77 C-: 70-71 D+: 68-69 D: 62-67
D-: 60-61 F: 59 & below
Center for Academic
Excellence:
Tutoring assistance is free to all students of Calumet
College of St. Joseph. Call the Center for Academic Excellence (CAE), to make
an appointment at 473-4287. The Center has experienced and well-trained tutors
in most subject areas to help students who are struggling in a course or who
are doing well and would like to do better. Regular weekly tutoring sessions
are likely to improve your grade.
Statement of Plagiarism:
If
an instructor or other Calumet College of St. Joseph personnel find that a
student has plagiarized or been involved in another form of academic
dishonesty, the instructor or other personnel may elect to bring the matter up
for judicial review. The maximum penalty for any form of academic dishonesty is
dismissal from the College. The procedures for judicial review are listed under
the section of CCSJ handbook that addresses student grievances. (Academic
Planner 2001/2002 p.27)
Citation Guidelines:
Calumet College of St. Joseph adheres to citation guidelines as prescribed by the particular discipline (i.e., MLA, APA, and Chicago Manual of Style or Turabian.). All of these guidelines are available in the Calumet College of St. Joseph library or bookstore. These texts outline how to cite references from a variety of sources, including electronic media.
Business Program
papers must follow APA guidelines.
Please note:
Withdrawal from Classes
Policy:
After the last day for class changes has passed (see College calendar), students may withdraw from a course in which they are registered with permission from the faculty member conducting the course. A written request detailing the reason(s) for the withdrawal must be filed with the Registrar. Written request for withdrawal must be received by the Registrar by the last day of classes prior to the final examination dates specified in the catalogue. Written requests may be mailed to the Registrar or faxed to the College fax number 219-473-4259. Students are to make note of the refund schedule when withdrawing from courses. The request is forwarded to the faculty member, who makes the final determination to accept or deny the request. If the request is honored, the student will receive notification of official withdrawal; if denied, the notification will indicate why the withdrawal is disallowed.
An official withdrawal is recorded as a "W" grade on the student's transcript. Dropping a course without written permission automatically incurs an "F" grade for the course (see Refund Schedule).
Class Assignments:
Week Class Date Topic-Assignment
1 1/10-13 Introduction
Chapter
1: Value to consumers, firms,
society.
2 1/17-20 Chapter
2: Marketing Strategy Planning
Chapter
3: Segmentation and Positioning
3 1/24-27 Chapter
4: Evaluating Opportunities
Case -
McDonald’s pg. 680
4 1/31-2/3 Chapter
5: Demographics
Exam 1: Chapters 1 to 5
5 2/7-10 Chapter
6: Behavior
Chapter
7: Business Customers
6 2/14-17 Chapter
8: Information
Chapter
9: Product Planning
7 2/21-24 Chapter
10: Product Management
Case:
Pilsbury’s Haagen-Dazs, page 682
Exam 2: chapters 6-10
8 2/28-3/3 Chapter
11: Channels
Chapter
12: Logistics
9 3/7-10 Chapter 13: Retailers & Wholesalers
Case: Computer Support
Services, page 682
Chapter 14: Promotion
10 3/14-17 Chapter
15: Selling
Chapter
16: Advertising & Sale
Promotion
Case:
Joggers Universe, page 689
11 3/21-24 Exam 3: Chapters 11-16
Chapter
17: Pricing Objectives
12 3/28-31 Chapter
18: Price Setting Chapter
19: Marketing Plans
13 4/4-7 Chapter
20: Links
Chapter
21: Innovative Plans
14 4/11 Chapter
22: Ethics
Case:
Village Bank, page 696
4/14 Easter
Break
15 4/21 Final Exam chapters 17-22