SYLLABUS FOR MARKETING OMN 408

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Term:  Summer, 2006

Course Number: OMN 408

Instructor:  Eduardo Perez Jr.

Office:  708-534-1445

Cell Phone:  708-533-3757

E-mail:   eperez@pplweb.com or edperezjr@sbcglobal.net

 

Course Time: Saturday Mornings, 8:00am to 12:00pm

Course Dates: July 22, 29 and August 5, 12, 19

Course Location: CCSJ, Whiting

 

Instructor Background:  A.S. Electronics, DeVry Institute of Technology; B.S. in Organization Management, Calumet College of St. Joseph’s; MBA, Purdue Calumet University. My experience consists of 18 years in the power generation industry. I currently serve as a Plant Manager of a 540 MW simple-cycle electric generating facility.  

 

Course Description:  An introduction to the process of marketing products, services in an organizational setting which meets the needs and wants of domestic and global customers.  Segmentation, product, service, price, distribution and marketing communication strategies are explored.  Factors affecting purchase behavior, new product/service development, marketing research and customer satisfaction will also be discussed.

 

Learning Outcomes/ Competencies:

In this course:

 

  • Students will have an understanding of basic marketing concepts and be able to relate them to an Organizational setting.
  • Students will know the four components of the marketing mix: product, price, promotion and place or distribution.
  • Students will understand the importance of market research and have a basic understanding of research techniques and the use of primary and secondary data sources.
  • Students will understand the move toward relationship marketing and the emphasis on customer satisfaction and value.
  • Students will understand the role of the marketing function in an organization.
  • Students will know how to conduct SWOT analysis.
  • Students will know how to conduct basic market research.
  • Students will be able to develop a basic marketing plan.

 

 

Textbooks: Marketing, An Introduction, 8th edition, 2006, Gary Armstrong and Phillip Kotler

 

Assessment:

Quizzes                                                                                                 10% of grade

Class participation/collaboration/attendance/assignments        15% of grade

Group/Chapter Presentation                                                               5% of grade

Journal Articles & summary                                                               10% of grade

Typed Marketing Plan and Presentation                                        60% of grade

 

Class Policy for Assignments: Late work will only be accepted with prior approval.  An “I” grade will only be given with prior approval, otherwise a failing grade will be assigned.  Grades for accepted late work may be lowered at the instructor’s discretion.

 

Grading Scale:

A= 92 % to 100 %

B= 82% to 91.9 %

C= 72 % to 81.9 %

D= 62 % to 71.9 %

F= 61.0 % or less

 

Class Policy on Attendance: Students are expected to attend all class sessions.   If a student must miss a class session they are expected to contact the instructor prior to the class session.  If a student misses more than one four-hour class session they will be administratively withdrawn from that class.

 

Class Policy on Electronic Devices: Please keep all Cell phones, Beeper, Pagers¼etc. on vibrate or shut off.

 

Class Assignments:

Please read all chapters assigned prior to class discussions.

 

Session                                                                                Topic-Assignment

 

Week #1 Read Ch 1, 2, 3 & 4                           Overview and Discussion

                                                                                Quiz on Chapters 1, 2, 3 & 4

                                                                                Journal Article & Summary due

 

Week #2 Read Ch 5, 6, 7 & 8                           Group/Chapter Presentation & Discussions

                                                                                Quiz on Chapters 5, 6, 7 & 8

                                                                                Journal Article & Summary due

                                                                                Draft outline of Marketing Plan due

 

Week #3 Read Ch 9, 10, 11 & 12                    Group/Chapter Presentation & Discussions

                                                                                Quiz on Chapters 9, 10, 11 & 12

                                                                                Journal Article & Summary due

                                                                               

Week #4 Read Ch 13, 14, 15 & 16                  Group/Chapter Presentation & Discussions

                                                                                Quiz on Chapters 13, 14, 15 & 16

                                                                                Journal Article & Summary due

                                                                                Draft of Marketing Plan due

 

Week #5                                                                                Discussion

                                                                                Journal Article & Summary due

                                                                                Final Marketing Plan & Presentation due

 

Group/Chapter Presentations: Groups will be determined and chapter presentation instructions will be discussed during Week #1 session.

 

Marketing Plan & Presentation: Guidelines and instructions will be provided during Week #1 session.

 

Journal Articles & Summary: Articles may be from any major publication i.e., local newspaper, magazines, etc. Articles are to relate to the chapters required for the week.  A ½ to 1 page typed summary is to accompany the article. Articles will be discussed in class.

 

Center for Academic Excellence:

Tutoring assistance is free to all students of Calumet College of St. Joseph. Call the Center for Academic Excellence (CAE), to make an appointment at 473-4287. The Center has experienced and well-trained tutors in most subject areas to help students who are struggling in a course or who are doing well and would like to do better. Regular weekly tutoring sessions are likely to improve your grade.

 

Statement of Plagiarism:

If an instructor or other Calumet College of St. Joseph personnel find that a student has plagiarized or been involved in another form of academic dishonesty, the instructor or other personnel may elect to bring the matter up for judicial review. The maximum penalty for any form of academic dishonesty is dismissal from the College. The procedures for judicial review are listed under the section of CCSJ handbook that addresses student grievances.

 

Please note: Calumet College of St. Joseph subscribes to Turnitin.com and all papers can and may be submitted for checks on plagiarism from the Internet/Electronic sources/Databases.

 

 

Citation Guidelines:

Calumet College of St. Joseph adheres to citation guidelines as prescribed by the particular discipline (i.e., MLA, APA, and Chicago Manual of Style or Turabian.).  All of these guidelines are available in the Calumet College of St. Joseph library or bookstore.  These texts outline how to cite references from a variety of sources, including electronic media.

 

OMN-408 students will adhere to the American Psychological Association Guidelines (APA) style for all papers.

 

 

 

Withdrawal from Classes Policy:

After the last day for class changes has passed (see College calendar), students may withdraw from a course in which they are registered with permission from the faculty member conducting the course. A written request detailing the reason(s) for the withdrawal must be filed with the Registrar. The Registrar must receive written request for withdrawal by the last day of classes prior to the final examination dates specified in the catalogue. Written requests may be mailed to the Registrar or faxed to the College fax number 219-473-4259. Students are to make note of the refund schedule when withdrawing from courses. The request is forwarded to the faculty member, who makes the final determination to accept or deny the request. If the request is honored, the student will receive notification of official withdrawal; if denied, the notification will indicate why the withdrawal is disallowed.

 

An official withdrawal is recorded as a "W" grade on the student's transcript. Dropping a course without written permission automatically incurs an "F" grade for the course (see Refund Schedule).

 

 

 

Please Note: Modifications to this syllabus may be made to meet the needs of this specific class.

 

 

 

 

 

School Closing Information:

 

                Internet:                                               http://www.ccsj.edu

               

http://www.EmergencyClosings.com

Facility: Calumet College of St. Joseph

Phone: 219.473.4770

 

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