For anyone who has ever attempted to turn their hobby into a career via YouTube, they know the early stages are the most difficult. Getting a channel with few subscribers to take off is one of the frustrating struggles of sharing videos to your online friends and seeing a disappointing amount of feedback. Having experienced this struggle firsthand, I asked myself as well as classmates/fellow YouTubers what the best way to promote your channel is.
Social media comes in many different shapes, sizes, and of course websites. YouTube itself poses the best chance to reach strangers. Robert DeLeon of Mixzawa Studios enjoys the direct interaction on his content.
“I am able to interact with the subscribers on my content and share thoughts and experience with them.”
Facebook is a good way to connect with close friends and family members, but it is more difficult to use this platform to reach out to the strangers of the internet. CCSJ student and YouTuber Denzel Carroll says Facebook “reminds me of a class reunion.” Twitter, provides an opportunity to reach out to those strangers, but posts are easily lost in the quickly-updated feeds. Instagram allows for teasing video previews, but requires the extra work to click on hyperlinks or search for the content that some people may not want to put in. “It’s a presentation of your work,” says Carroll.
Those four platforms pose the best chance to be heard, among the less known Medium, or the less effective Snapchat. So which site provides the best chance to be seen and succeed? Between DeLeon and Carroll, the general consensus seems to support use of all popular and available social media platforms.
“I treat YouTube as the main hub of all my connected social medias,” said DeLeon. “From that point I spread the word to Facebook, Twitter, and Instagram to help get the word out.”
Carroll’s approach is similar: “I use all of them to draw attention to my YouTube channel.”
Despite their carefully organized promotion strategies, growing their respective channels has taken longer than expected.
“In the beginning the only people watching your videos are co-workers,people you know [from school] and your family,” Carroll said. “It took me awhile before strangers started to pay attention.”
DeLeon has experienced a similar growth struggle due to the high demands from all production realms. “I do the entire production by myself, mostly because I can’t afford to pay for someone to help me.”
Although immediate success is hindered by a common roadblock, both Robert and Denzel possess the skills and the talent to break out of the void of the unknown. These two CCSJ YouTubers have the tools to succeed and their channels are showing positive signs of growth.
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